I found a great article that is perfect for getting your social media planning ready for 2011 – here is the latest post from BrainZooming.com. Lyric Marketing wants to know how you are planning to market your business in 2011? Have you sat down to write your plan? When will you launch your first marketing video? How many do you plan to do each month? What will be your subject? Remember, it doesn’t exist unless it has been written!
Love and Peace!
Sandy
Sandy Hibbard Wright is devoted to providing premier marketing services to help you build your brand and LEAP to the next level in your business. Her company, Lyric Marketing and Design, has strategic plans that focus on social media, web, email and print marketing. Email sandy@lyricmarketing.com or call 214-208-3987 to learn more and develop your strategic marketing plan for 2011.
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It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. Todd’s recommendation was to divide your social media participation time into thirds, with 1/3 of your time within each category:
- Observing / listening in others’ social media outlets
- Participating in others’ outlets through commenting, guest blogging, etc.
- Creating content and being active within your own outlets View full article »
In this day and time, in our businesses we are all looking for “the one thing”. That one tool or product that will get our marketing done, bring us prospects, make the sale, clean our house, make us happy….I could go on. The problem with that concept is that in a diverse business market, there is 
Where do you start? That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’” But what comes next is rarely a simple choice. I wanted to take you through some thoughts on what the basic building blocks of social media might be for a business (in the context of marketing, but then stretching a bit further out).
Between documenting expenses and processing credit cards from just about anywhere in the U.S., smartphone applications have changed the way many small businesses operate. Now, more firms are turning to these apps to enhance the way customers interact with their products and services — and even boost their bottom lines.
