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Successful marketing starts with a plan

Filed under: Building your Biz, Marketing, Social Media — 2 Comments
March 29, 2010

Are you ready to get off the fence?

Now is the time to get off the “marketing” fence and put your marketing into gear.  How can your business take off if you are not geared up and in “drive”?  Now is the time to put social media, the Internet, and a distinctive message to work for you.

Marketers have been teaching and preaching this message for years – if you don’t have a plan to guide you, you will never know where you are going.  “If you don’t wright it down, it doesn’t exist”.  The first step in getting off the fence with your marketing, is to sit down, take the time and write out a plan.

To help you get started, here are a few ideas you can incorporate into your plan: View full article »

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Success Requires More than Hope in Real Estate Marketing

Filed under: Marketing, real estate, sandy wright — 2 Comments
March 15, 2010

Success requires more than HOPE for the real estate agent.

Do you have a business plan for your real estate business? Does it contain the essential elements such as Technology, Marketing, and Website Plans? If not, your plan for success is HOPE.

  • HOPE that you succeed
  • HOPE that you get a listing
  • HOPE that the buyer will make an offer
  • HOPE that your website is visited and generates leads
  • HOPE that you close enough sales to pay the bills this month

While HOPE has its place, it is too passive a way to approach an aggressive, competitive business. Deliberate planning, discipline, and commitment are essential elements for anyone who wants more out of a real estate career than a few sales a year…and yet many whom you meet in the business cannot articulate anything close to a systematic approach to selling. View full article »

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6 steps to building a successful email campaign

Filed under: email, Marketing — 2 Comments
February 20, 2010

Targeted Emails

According to PEW Internet Studies, over 175 million American adults go online and 91% of them are opening their email program!  Needless to say this medium (along with texting – but that’s another article) is one of America’s favorite ways of communicating. BUT, and it’s a big BUT – email is also a highly abused marketing and spamming tool.   Think about it, how many spam or junk emails have you deleted today?  Hummm.  And, how many emails have you opened and read or exchanged between people or companies you know and respect?  So, HOW do you use email effectively in your marketing?  How do you get people to OPEN and READ your email?  The 648 thousand dollar question, right? Here are six tried and true tips that if incorporated into your email campaign will raise your open and click through rate: View full article »

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The new Nora Jones Karaoke Contest – Sarah sings Don’t Know Why

Filed under: entertainment, sandy wright — 3 Comments
January 27, 2010

Sarah Sellers

Sarah has posted a new video in the Nora Jones Karaoke contest – and like the last time, she needs 100 plays to qualify for the contest.  Please help her by clicking on the link below and playing the “Don’t Know Why” video.

Just CLICK HERE and you will go to MySpace.com to hear her sing the song by Nora Jones “Don’t Know Why”.

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Top 5 methods to build your marketing legacy

Filed under: Building your Biz, Marketing, Marketing 2.0 — 1 Comment
December 17, 2009

“People will forget what you said, people will forget what you did,
but people will never forget how you made them feel“
…Maya Angelou

Building a marketing legacy

How will people remember you? Building a legacy of your own requires your attention to the details that tender service, love of people, and authenticity.  Who are you? What message are you sending to your prospective clients and customers?

Establishing a personal brand will help you find success, in any industry. No longer are the days when all you had to do in order to succeed was be a good salesperson. Today, we need to be better marketers. The marketplace is on information overload.  Information all the time – twitter tweets out the news as soon as it happens, facebook posts links that travel around the globe almost instantly, blogs, diggs, alltop news resources, I could go on, right?  All of this presents a challenge in keeping your target audience’s attention and standing out from the crowd.

My advice is this:

In ALL your marketing - provide valuable CONTENT to your audience
Be AUTHENTIC
Show your PERSONALITY - be human and real View full article »

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The Glass House wins Best Documentary at the Dallas VideoFest!

Filed under: Film and Media — Leave a comment
November 12, 2009

Just a quick update on The Glass House Dallas premier that happened this past weekend.  First, WOW!  It was a great time, great movies and lots of fun. Thanks to Bart and his staff for giving us a wonderful weekend of movies! Oh, and photos will be posted later this week, so be sure and check back.

The film (The Glass House) premiered on Sunday at 2:15.  My mom, Marie Hibbard, and sister Leisa Speegle drove in from Oklahoma City to be there and my cousins, Sherrie Williams,   Janice Wilbanks and Laura Terrell came in from several areas of the Metroplex to support Melissa and Hamid’s film.  My daughter Sarah Sellers and her hubby Matt were also there to see the film for the first time.  Obviously, we are proud of our family of filmakers!

I had tons of positive comments and some good questions from the audience about the documentary process.  The film and the stories of the girls had a very positive impact on all that saw it.

A special shout out to my friends and business associates who attended – Steve and Tony from Gold’s Gym and my dear friend Kadena Tate Simon and old pal Randy Jeter – thanks for “answering the call” and coming out for the day to support the film!  Love love to all!

The evening ended around ten after the Texas round of movies (so entertaining!) and the awards for the movies were announced.  I was proud to be able to accept for Melissa and Hamid the award for Best Documentary… I pretended I was at the Academy Awards, well…not really, but it did cross my mind!

Thanks again to everyone for coming out to support The Glass House.  Please pass the word that The Glass House will have it’s US Television premier on November 16 at 9:00 on the Sundance Channel.    Yea!

Love and Peace,

Sandy

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The Glass House Premieres

Filed under: entertainment, Film and Media — 1 Comment
November 5, 2009

sm glass house The Glass House finally comes to Dallas. Join me this Sunday at the Angelika Theater in Dallas (Mockingbird Station) at 2:15 for the premier of this moving documentary that breaks cultural and racial barriers.

With a virtually invisible camera, The Glass House takes us on a never-before-seen tour of the underclass of Iran. This groundbreaking documentary reflects a side of Iran few have access to. It introduces us to a group of courageous women working to instill a sense of empowerment and hope into the lives of otherwise discarded teenage girls.

Melissa Hibbard (my niece) and her hubby Hamid Rahmanian, are the film makers of the award winning documentary film The Glass House. Melissa wrote and produced and Hamid directed the movie. For more info and to see a clip of the film, go to http://www.fictionvillestudio.com/. THE GLASS HOUSE recently won the OSCE HUman Right Award at Docufest, 2009.

Watch the trailer here. View full article »

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3 Ways to Leverage the Internet in Your Personal Marketing

Filed under: Marketing, Marketing 2.0, Social Media — Leave a comment
October 20, 2009

Internet Connectivity

Today there are more options for marketing your business than ever before.  This age of connectivity has also brought with it the age of confusion for some who are overwhelmed with all the choices.  But don’t let it get the best of you.  If you will choose three things to CHANGE in your marketing, or three things to START in your marketing, you can come out a winner.

Now, there are more than three ways to leverage the Internet in your personal marketing, but for simplicity sake, I am going to cover the three things that I feel are important enough to put at the top of your marketing list.  Are you ready?  And remember, that any marketing initiative must follow a well thought out plan and assessment of your time, imagination and budget… View full article »

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From print ads to Twitter tweets and Facebook faceoffs – Diversity in Marketing is Queen!

Filed under: Building your Biz, Coaching, Marketing, Marketing 2.0 — Leave a comment
October 11, 2009

Marketing “Lifestyles”

Diversity in your MarketingIn this day and time, in our businesses we are all looking for “the one thing”.  That one tool or product that will get our marketing done, bring us prospects, make the sale, clean our house, make us happy….I could go on.  The problem with that concept is that in a diverse business market, there is MORE than just ONE way.  There are MANY.  Many ways to get leads, to market your product, to brand your business, to be happy, to be entertained…get the idea?

I want to talk to you about diversity in your marketing.  Just like there are many types of customers out there, there are also many ways to reach them.  The failure to reach your customer might be in the method you are using.  Look at your market segment.  Are they boomers?  Are they just out of college?  Where do they live?  Country?  City?  Uptown?  Suburbs?  Believe it or not, where your prospect lives tells a big story about their lifestyle and their preferences when it comes to how they make their purchases and how they communicate.

In executing a marketing plan, it is important to be as diverse as the market you serve.  Do not put all your eggs in one basket!  Spread your marketing message out over a number of marketing venues:  social networking, email, print, sponsorships, and good old-fashioned call phones to set up a lunch or one-on-one.  There is business waiting for you in all types of marketing.  Depending upon your target market, you may want to focus on social networking to build relationships, or you may want to use the US Mail to deliver nice business letters offering your services.  You have to know your customer. View full article »

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Going GREEN in your Marketing using Social Networking: Twitter Facebook Plaxo and LinkedIn

Filed under: Marketing, Marketing 2.0, Social Media — Leave a comment
September 16, 2009

Go GREEN in your Marketing

Going GREEN in your Marketing is more than not wasting paper! It’s about using the resources that are available that saves you time and money. It’s using online systems.

Going GreenThe first thing I think about when I think “GREEN” (other than the lush landscape you would expect to see in Switzerland or New Zealand) is saving energy, lowering my consumption of energy and being kind to our planet. Expanding that thought is to think GREEN in our businesses – and what better green to conserve than our dollars and our time that is worth money!

Today we are witnessing the restructuring of traditional marketing and advertising methods in business.  There are some companies that are holding on tight to old methods, but I am afraid these methods are ending.  The consumer is online, for everything.  Taking our marketing online to be found by our target audience should be the #1 priority in our business and marketing plans.

So, how do we go GREEN in our marketing? View full article »

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