One thing is for certain in today’s business climate, when there is no demand for your services, there is no business. Creating the need then becomes one of the primary focuses for any business development professional. Whether you are a musician who needs gigs, a photographer looking for a photo op, a graphic artist needing a project, a Realtor® looking for a new listing or buyer, or a loan officer needing to close a refi or mortgage deal, you need a steady influx of leads and prospects. In the old days we were taught that you had to make X number of calls to have X number of appointments to make X number of dollars. Somewhat true today. But thank goodness we now have access to other methods than the telephone and are connected to the entire world through the web and social networking – our sphere has just been enlarged! View full article »
According to PEW Internet Studies, over 175 million American adults go online and 91% of them are opening their email program! Needless to say this medium (along with texting – but that’s another article) is one of America’s favorite ways of communicating. BUT, and it’s a big BUT – email is also a highly abused marketing and spamming tool. Think about it, how many spam or junk emails have you deleted today? Hummm. And, how many emails have you opened and read or exchanged between people or companies you know and respect? So, HOW do you use email effectively in your marketing? How do you get people to OPEN and READ your email? The 648 thousand dollar question, right? Here are six tried and true tips that if incorporated into your email campaign will raise your open and click through rate: View full article »
“People will forget what you said, people will forget what you did,
but people will never forget how you made them feel“
How will people remember you? Building a legacy of your own requires your attention to the details that tender service, love of people, and authenticity. Who are you? What message are you sending to your prospective clients and customers?
Establishing a personal brand will help you find success, in any industry. No longer are the days when all you had to do in order to succeed was be a good salesperson. Today, we need to be better marketers. The marketplace is on information overload. Information all the time – twitter tweets out the news as soon as it happens, facebook posts links that travel around the globe almost instantly, blogs, diggs, alltop news resources, I could go on, right? All of this presents a challenge in keeping your target audience’s attention and standing out from the crowd.
My advice is this:
In ALL your marketing - provide valuable CONTENT to your audience
Show your PERSONALITY - be human and real View full article »
I wanted to share another business building article, this one is compliments of Ali Brown, marketing guru and coach. An unstinting faith in her own ability and destiny has helped Ali Brown become one of the most successful female entrepreneurs of her generation. As founder and CEO of Ali International, LLC, a company which was recently named to the 2009 *Inc 500*, an exclusive ranking of the nation’s fastest-growing private companies, she has created a dynamic multimillion dollar enterprise that is devoted to empowering women around the world. Through the power of entrepreneurship Ali helps close to 40,000 members start and grow their own businesses.
I started following Ali Brown back in 2005 and have had the privilege of watching her business grow over this time to one of the fastest growing private companies in the nation! When Ali speaks I listen. I have learned more from her ezines and telecalls than from any other marketing coach. I highly recommend her and encourage you to sign up for her weekly “Spotlight” ezine, the link is at the bottom of the article. Enjoy the article and feel free to leave your comments. View full article »