According to PEW Internet Studies, over 175 million American adults go online and 91% of them are opening their email program! Needless to say this medium (along with texting – but that’s another article) is one of America’s favorite ways of communicating. BUT, and it’s a big BUT – email is also a highly abused marketing and spamming tool. Think about it, how many spam or junk emails have you deleted today? Hummm. And, how many emails have you opened and read or exchanged between people or companies you know and respect? So, HOW do you use email effectively in your marketing? How do you get people to OPEN and READ your email? The 648 thousand dollar question, right? Here are six tried and true tips that if incorporated into your email campaign will raise your open and click through rate: View full article »
