One thing is for certain in today’s business climate, when there is no demand for your services, there is no business. Creating the need then becomes one of the primary focuses for any business development professional. Whether you are a musician who needs gigs, a photographer looking for a photo op, a graphic artist needing a project, a Realtor® looking for a new listing or buyer, or a loan officer needing to close a refi or mortgage deal, you need a steady influx of leads and prospects. In the old days we were taught that you had to make X number of calls to have X number of appointments to make X number of dollars. Somewhat true today. But thank goodness we now have access to other methods than the telephone and are connected to the entire world through the web and social networking – our sphere has just been enlarged! View full article »
In this day and time, in our businesses we are all looking for “the one thing”. That one tool or product that will get our marketing done, bring us prospects, make the sale, clean our house, make us happy….I could go on. The problem with that concept is that in a diverse business market, there is 
